New product development

List of Articles New product development

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1 - Reviewing Challenges of New Product Development Process in Small-Medium Enterprises Case study:Select Food and Drink Industries of Fars province
Reza Talei Far Seyed Hosein Hatami nasab

Success in new product development (NPD) projects is a crucial challenge for the past and present managers. Actually researchers have still problems finding the reason for the high rate of failure in such projects. Failure of these projects in small and medium enterpris More

Success in new product development (NPD) projects is a crucial challenge for the past and present managers. Actually researchers have still problems finding the reason for the high rate of failure in such projects. Failure of these projects in small and medium enterprises is a bigger problem compared to large companies. So some of these failures may endanger life of these units and result in the closure of these units. Therefore, in this research the challenges of product development in these companies have been surveyed in particular. For this purpose, opinions of experts and managers of firms in small and medium-size food industries of Fars province have been surveyed and then practical solutions and suggestions have been mentioned. In this study after extensive reviewing of research literature, a series of identified effective challenges and with considering the opinions of managers, significant challenges with degree of their importance within the firms have been mentioned. The results explain that from view of managers of under study, the units in connection with the effective challenges on new product development between the current status and the ideal situation there are significant gaps such as: estimating incorrect suitable market, lack of adequate research and development issues, lack of appropriate and sufficient distribution channels and lack of appropriate advertising for offering new products to the market have been discussed as the challenges. Manuscript profile
Open Access Article
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2 - Providing a model of indigenous R&D activities in new product development (Case Study:dairy industry)
seyed rohollah faraji hossein adab jalal haghighat monfared
10.52547/jstpi.34024.18.72.40

20.1001.1.17355486.1401.18.72.6.1

The present era is the era of knowledge and technology. In such circumstances, companies will be successful in using research and development activities in technical and economic fields and recognizing the existing local conditions to develop a strategy for the developm More

The present era is the era of knowledge and technology. In such circumstances, companies will be successful in using research and development activities in technical and economic fields and recognizing the existing local conditions to develop a strategy for the development and design of new products.The purpose of this research is to present a conceptual model of indigenous research and development activities in new product development in the dairy industry. This research is applied in terms of results and is an exploratory research in terms of purpose. The qualitative part approach is based on the Grand Theory strategy. The data collection tool is a semi-structured interview with 18 managers and experts in the field of research and development in the dairy industry. Sampling was performed in a purposeful and judgmental manner. The results are about causal conditions, internal and external Organizational trends.The main phenomenon is the indigenous of research and development activities. Interfering factors included organizational capabilities, legal factors, management potential and attitudes, and changes in the public environment. Underlying factors are the structure of the idea and the product, the market structure of the industry, the consumer approach, the institutional basis of research and development. Strategies include research and development knowledge mechanisms, training and human resources,financial resources, risk management, competitive and strategic mechanisms, coping with institutional weakness and customer focus. Implications also include improving the company's financial indicators, offering new products and services, improving position and productivity,exporting and upgrading indigenous knowledge and skills. Manuscript profile

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List of Articles New product development